Why my product is best?

In order to make a decision to buy your product and/or service, a buyer will need specific information about you, your company, your products, services, etc. Provide them with specifics on your reliability, special features of your products and services, and your company image.

"Tell a complete story of why they should buy from YOU rather than your competition."

ROI....Return On Investment...

Keep ROI in mind when you´re making a proposal or recommendation to a potential customer. Understanding the ROI helps a prospect to justify the expenditure for buying your product or service in most cases.

Develop URGENCY to buy

When a prospect avoids making the decision to `buy` from you, it`s typically because they have no sense of urgency to buy.

Your challenge is to prove to the prospect that buying `now` is best for them and you must be able to offer support and quality reasons `why`. What will they miss if they wait even one more day?

What are the potential opportunities if they go ahead and get started on the program `now`? WHY is it important for them to buy `now`? In other words, what`s in it for them? Remember...the reason a customer buys your product or service is because of what it can do for `them`. Tell them.

Know The Competition

We all have competitors। When you call on a prospect, you will likely encounter a situation where the prospect knows your competitors।

In order to sell all the reasons why YOUR product or service is best for the prospect...you need to know as much as possible about your competitors।

This allows you to point out the strengths and weaknesses of comparing organizations and products। Be able to explain ´why´ your product is better than the rest - to solve a specific need of your client।

Why people really buy.

Why people really buy।People buy for their own reasons, not for yours।

Until you know your customer`s reasons for wanting, or not wanting, to buy your product/service...you`re in the dark! It doesn`t matter how many reasons you give for believing your product/service is a great buy, they will mean nothing unless your customer has solid reasons of his own for wanting to do business with you।

Customers face new problems every day that can radically alter their needs for your products/services।

The key is to stay in contact with your prospects...and ALWAYS ask questions to learn where they are in terms of needing your product/service।

What do I do if a customer says they are not interested?

What do I do if a customer says they are not interested?

One of the most common objections you will hear in sales is “No, I'm not interested।”

Studies show a prospect says "no" on an average of five times before they actually buy।

An objection of "no" is actually nothing more than a request for additional information।

A person will buy when they have been convinced that they need the product or it is a fair price। When you hear this objection, which you will hear more often than not, the best response is:

“Why? Can you tell me what about our product or service is not interesting to you?”

Keep the customer engaged so that you can learn if the “No” is actually “NO”।

You can't please everyone, so don't try। Instead, target your products or services to those customers most likely to buy what you offer।